Maybelline New York White Super Fresh Honey

White Super Fresh Powder Foundation Out by February 2015

Maybelline New York White Super Fresh Launch Philippines

Could this possibly be the best setting powder of 2015?

Still too early to declare it, since it’s still January. But if you’re eager to experience virtually doing no touch-ups at half-day events, go for the latest product January 2015 can offer: makeup foundation breakthrough and Maybelline New York’s latest, White Super Fresh powder foundation. Maybelline’s “Clean-touch Powder Technology” promises zero cakeyness, zero dullness, and zero meltdowns. Sounds too good to be true? Maybe…

Maybelline New York White Super Fresh Launch Ethel

Not pictured: An oily face.

I’m not a fan of two-way cake foundations which trap sweat and sebum, preventing the skin to “breathe”. So I love the idea that White Super Fresh’s Clean-touch Technology is capable of wicking away sweat and sebum up to 5 times better than talcum powder.

Maybelline New York White Super Fresh Honey

Maybelline New York White Super Fresh TEST

I did Maybelline’s FRESH TEST by spraying water onto BRAND X’s and Maybelline’s pressed powder.

Maybelline New York White Super Fresh vs Brand X

Ew.

Maybelline New York White Super Fresh Test Water

No noticeable difference in color and texture!

So how did Maybelline come up with this nice product? According to Maybelline New York Product Manager Cary Noreen Co,“Women feel best about themselves right after they’ve had a morning shower and freshly-applied makeup. However, as the day goes, their skin is under attack by heat, humidity, and pollution that leads to sweat build-up which eventually pounds down their confidence! This is where Maybelline New York comes in by offering the must-have powder foundation to make sure she always has that fresh feel confidence with White Super Fresh!”

Maybelline’s new White Super Fresh powder foundation can keep your skin fresh looking for up to 12 hours, and comes in four shades:  Light, Nude Beige, Natural, and Honey. The product will retail for Php 299.00 and will be available soon to the Philippine market starting February 28, 2015.

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